Category Archives: Blog

7 DEADLY SINS OF ONLINE MARKETING FOR SMALL BUSINESS
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ONLINE MARKETING FOR SMALL BUSINESS

Online marketing has become an important part of the small business toolbox. In order to reach consumers and grow your business, there are a variety of tactics and tools you can use – from online advertising to social media marketing to reputation management and more. Managing all the ins and outs of running a small business is complex, and juggling all the different aspects of online marketing is a responsibility in and of itself. So, take a minute to make sure you’re not committing any of these seven deadly sins when marketing your small business:

1.) NOT TRACKING YOUR ONLINE ADVERTISING

One of the incredible benefits of online adver read more

10 STEPS TO EFFECTIVE ONLINE MARKETING FOR SMALL BUSINESSES
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If you are a marketing professional in charge of your small/medium sized business, Search Engine Optimization (SEO) and Inbound marketing, you are not alone. Small businesses spend roughly 20% more on staff salaries to handle SEO & internet marketing  than do large sized businesses who tend to out-source this activity. For this reason, it is critical that small business marketers focus carefully. 10 steps to effective marketing online:
  • The Importance of Google – with approximately 80% of all searches being conducted via Google, it is critical to primarily focus SEO effort on this search engine. Yahoo and read more
SHOULD YOUR SMALL BUSINESS BUY PAY-PER-CLICK ADVERTISING?
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BUY PAY-PER-CLICK ADVERTISING

Roughly 2 million small businesses spent a combined $7.2 billion on Google AdWords in 2011. Was it worth it?

That depends on the business, its goals, and a host of other factors. Pay-per-click, or PPC, advertising can produce profitable results, and AdWords remains the best-known platform for it thanks to Google’s search dominance. But the process of bidding on keywords can be an inexact and expensive science, which creates potential pitfalls for small businesses with limited resources.

Now the question is which kinds of small businesses tend to do best with PPC advertising and which ones may be better served by spending their marketing dollars elsewher read more

WHY REAL ESTATE AGENTS NEED SOCIAL MEDIA MARKETING
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SOCIAL MEDIA FOR REAL ESTATE.

Using social media is a great way for real estate agents to grow their business as they are able to instantly connect with existing clients, potential clients and their real estate peers. While every real estate agent should use some form of social media to promote their business, this type of marketing is only effective if you do it correctly. Knowing how to leverage the power of social media to help build your real estate business will allow you to efficiently spend your time updating your various social media accounts.

BUILD YOUR REPUTATION

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COMPETITIVE STRATEGIES FOR VIDEO MARKETING
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VIDEOS WITH SOCIAL MEDIA MARKETING

Cоrроrаtе vіdео рrоduсtіоn іѕ bесоmіng а muѕt fоr аll buѕіnеѕѕеѕ tоdау. Gоnе аrе thе dауѕ whеn mаrkеtіng саmраіgnѕ оn nеwѕрареrѕ аnd tеlеvіѕіоn rеіgnѕ ѕuрrеmе. Thе mоdеrn tесhnоlоgу hаѕ gіvеn uѕ thе іntеrnеt whісh сurrеntlу рrоmоtеѕ wіdе uѕе оf vіdеоѕ wіth ѕосіаl mеdіа mаrkеtіng.

Whіlе hаvіng а wеbѕіtе іnсrеаѕеѕ уоur роѕѕіbіlіtу оf gеttіng rеасhеd bу уоur tаrgеt mаrkеt, рuttіng thе rіght ѕtuff іn іt іnсrеаѕеѕ ѕаlеѕ rаtе. Fоr іnѕtаnсе, ѕаlеѕ lеttеr uѕеd tо реrѕuаd read more

HOW TO USE PINTEREST TO BOOST YOUR GOOGLE RANKING STRATEGIES FOR SMALL BUSINESS
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PINTEREST STRATEGIES FOR SMALL BUSINESS

Pinterest is the 3rd most popular social media site in the United States of America. Pinterest is used to ‘pin’ images in specific categories or boards. People can see your photos, share them and leave comments just like on any other social network (Twitter, Facebook).

CREATE A STRONG PROFILE

Every single time you submit your profile in a directory,there are a few things that need to be considered if you want to get the desired results. In this case, if you want to achieve something with Pinterest, you first need to have a detailed and keyword rich description of your business and service.You must display accurate location related inform read more

LEGAL SHIELD – TOTAL ACCESS. TOTAL FREEDOM.
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FAMILY & BUSINESS LEGAL PLANS

Join the 1.4 million members who are already protected by our law firms at an affordable price and no monthly contract. Toll Free: 800.571.9085

Get complete peace of mind from top quality legal products and services for yourself and your family. For less than $20 a month an ac read more

HOW TO FIND LEGITIMATE HOME BASED BUSINESS
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LOOKING FOR WORK FROM HOME?

There are so many websites offering home based business opportunities and work from home programs, it’s hard to know where to begin. How do you choose the right program for you? How do you protect yourself from getting scammed?

After much thought on this subject, I have come up with a seven step screening process that I use when searching for a business opportunity. I have listed these steps in detail below.

You will also find a few select work at home opportunities that I have personally used and that have produced results with Incentive Trips. These programs have allowed me and my wife to work from home full time and bring in additional income for my family. We will read more

THE REAL DIFFERENCE BETWEEN INTERNET MARKETING AND NETWORK MARKETING
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THE REAL DIFFERENCE BETWEEN INTERNET MARKETING AND NETWORK MARKETING Success in Network Marketing is building it once, building it right, and building it big to pay you for a life time!

I am sure that by now you are well aware of the word marketing but what you may not be aware of is the difference between Internet marketing and Network marketing. Do not fall into the trap of thinking that they are both the same because you will then have difficulty in using the right methods for your business.

Internet Marketing is a form of Direct Marketing. Direct Marketing is a numbers game, Network Marketing is not – it is a relationships game.

The read more

DIRECT MARKETING & BLOGGING: ENGAGING CUSTOMERS ONE POST AT A TIME
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ENGAGING CUSTOMERS ONE POST AT A TIME

Blogging isn’t the tool of choice for most direct marketers. For some, writing posts seems to be a waste of resources. They reason that their time should be spent doing things that generate sales. Others find it scary to think about opening their thoughts and company to public scrutiny and competitive eyes.

The biggest challenge is the lack of hard numbers that prove blogging is worth the investment. Trying to measure the effect is similar to quantifying the benefits of smiling, helpful clerks or a warm, inviting store. Intuitively, we know that without them, shoppers won’t linger or return. But, in a bottom line economy, every investment needs justification.

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